What does the Amazon vs Flipkart Contest Herald for us?

When you’re out to shop online, there’s a greater variety than ever before if you’re in India!

Shopping giant Amazon has launched the curiously named Junglee.com in beta mode to target Indian customers. Presently, it is only a comparison shopping site rather than one that allows customers to order directly and obtain shipping from Amazon’s own dedicated courier services. Shoppers are taken to vendors’ individual sites to complete their purchases, and experiences may vary.

UPDATE (10th Feb, 2012): Amazon has been granted FDI approval to set up its logistics service in India.

Junglee means ‘of the forest’ in Hindi, and by all means, the offering at the first instant indeed looks to be just a subset of the vast forest that Amazon has become!

The move appears to be cautious, given the fact that Flipkart has achieved wide acceptance in the country, and a full-scale online shopping war of dominance is going to leave consumers frustrated.

Hanging Around on Junglee

I checked out a few camera deals on the new site, and found the comparisons impressive. It’s a good thing to see several aspects of multiple sellers like seller information, shipping rates and return policy nearly at once, and it would be even better if a summarized at-a-glance chart was provided.

Camera Deal on Junglee.com

What about the shopping experience? That will depend on the sellers and their past track records. For now, I’ll hang around on Junglee if I’m looking for something, but probably head over to the trusty Flipkart to hit the “Buy This Now” button.

It’s the same early mover advantage that stops Facebookers from migrating to Google+.

When will Amazon Stamp the Accelerator?

Amazon has chosen to mark its presence through a yellow-pages-cum-reviews shopping website, which is likely to help give good exposure to little known merchants.

That’s great news if you’re a seller seriously looking to expand.

In my opinion, what ultimately will make the difference is Amazon’s ability to match Flipkart’s low prices, timely delivery and the friendliness of trusted delivery personnel.

A quick look at the Amazon services page reveals tremendous promise for sellers. What can be more encouraging than “convert our traffic into your customers” and “no listing fees”?

The question is whether the individual merchants will help maintain the image Amazon needs to make it big in India.

Do you think Amazon will give Flipkart a run for their money? Will healthy competition in India boost the online shopping experience? We’d like to hear your thoughts!

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