The WordCamp Cuttack 2012 concluded on the 11th of March in the most positive of ways for everyone who got an opportunity to be part of it, whether as an organizer, attendee or speaker.
I was fortunate to be there as a special guest, a result of a generous giveaway by the key initiator of this event, Soumya Pratihari. Soumya leads a locally-based web development company called iDev, which also runs a number of popular blogs that cater to several verticals.
My first pleasant experience came well before the event itself. While I was being driven to iDev, I expected the company to be housed in a more or less snazzy office block, when in fact it was a simple, two-storeyed building situated in possibly one of the quietest corners of Cuttack. Lesson: You don’t have to work in a gleaming glass-and-steel structure to attain heights!
The venue was Ajay-Binay Institute of Technology, and the vice president of the college Mr. A. Mohapatra was the chief guest.
On Super Charging Your Career with Blogging and WordPress
After the encouraging words sent out by the chief guest, seasoned entrepreneur Mohit Pawar took charge of the proceedings.
It began with several seconds of a soothing deep-breathing exercise that clearly rejuvenated all the listeners.
On the subject of blogging and WordPress, the first step, in Mohit’s words was to make a start. He strongly recommended the use of WordPress because of its ease and quickness of use, availability of plugins and their ease of modification. He stressed on the contributions of the WordPress community and their never-ending quest to make the platform better and better.
Looking for keyword rich domains is a thing of the past, said Mohit. Additionally, he was in favor of looking for a brandable domain name, and not one based on the personal name.
On of the key thrusts of Mohit’s presentation was a call to use your blog as a resume. “Written words can be easily scaled”, said the lively and humorous businessman. “I haven’t ever made a resume in my life, it is my blog that has served as a resume!” Paradoxically, Mohit’s newest venture is a resume writing service called FreshResume, that promises users to help them stand out in the job market.
Mohit gave examples of how his blog helped him spread word about things ranging from his thoughts to his latest ventures. A key example was that of a blog post titled 13 tips on organizing a TEDx event which ranks pretty high in SERPS, and attracts enquiries from all over. Another instance to note was that of Paras Chopra using his blog to promote his “visual website optimizer”.
Furthermore, Mohit suggested direct advertising as preferable to AdSense, initially, and said the distraction of revenue when starting out would be mostly detrimental.
On the frequency of blogging, he advised making a plan and putting up posts more often in the beginning. He also advised the audience to network with people with the intention of helping, and not winning favors from them.
The conclusion: Write blogs, if you’re looking for opportunities!
The information-filled presentation included interesting glimpses into Mohit’s own blogging-cum-entrepreneurship journey. The man started his first business at age 16 with a small sum of money, and moved on to gain tremendous experience. He admitted to have made the mistake of cramming together too many tasks in his early days, and now believes single-tasking is a far more efficient way of life. On those lines, he stressed on focusing on one domain and then moving on.
He talked about a post titled 17 businesses you can start with little or no money, which looks like a must read for budding entrepreneurs and anyone convinced that blogging can supercharge your career.
‘Google and Facebook are Stalking You’
Sanjib Parida, Co-Founder and CTO of Muvi.com, was the next to take charge. He spoke in detail about better strategies and tactics to rank higher in Google’s SERPS.
Sanjib expressed dislike for the excessive use of SEO, which essentially involves gaming the system to beat competitors. He instead emphatically talked about the use of branding to build trust in the minds of users looking at search result pages. A good example he gave was that of StackOverflow, which is loved by programmers around the world. A programmer is likely to click through if he or she see a StackOverflow result, even if it isn’t at the top.
Sanjib was intensely dismayed at the massive data collection being carried out by both Google and Facebook under the pretext of improving user experiences and presenting more relevant ads, with the frightening reminder, “Google and Facebook are stalking you!” However, he essentially indicated that the pervasiveness of these services made us accept the loss of privacy as a reality of life.
When I asked him about the influence of advocates like Richard Stallman in the fight for web privacy, he was highly skeptical about it and quick to point out that the software freedom pioneer’s supporters had to rely on these ubiquitous services to spread word, which defeated the logic of fighting privacy.
It was interesting to hear this speaker’s view that SEO needs to be a more programming-oriented activity, that will tailor websites better for search-engine-based visitors.
Another statement that caught my attention was the one about gaining the early mover advantage by making the most of the newest bubbles. The fact of the matter, he highlighted, is that we are living in the social bubble.
More Speeches, Followed by a Workshop
I too got a chance to speak about my perspective on WordPress and blogging. I reiterated the views expressed by Mohit and basically had three immediate benefits of blogging to highlight:
1.The learning experience from collective knowledge.
2.A chance to share your knowledge and views.
3.A chance for new opportunities to come knocking on your door.
It’s a good idea to follow role models, and the best I could think of were the key organizer Soumya himself, Arun Prabhudesai of the business blog trak.in, Jeff Atwood of codinghorror.com (a must read for programmers!) and Amit Agarwal of Labnol.org.
Post-lunch, the next speaker Rahul Banker spoke to the audience via Skype, the main essence of his talk being to give up the obsession with money when blogging away your thoughts.
Web entrepreneur Jaydip Parikh, also connecting remotely, spoke about how to choose content for your blog. Jaydip stressed on quality content being the king, not just content. He had some fine suggestions on where to look for the best content that would have the potential to turn viral. Here’s the complete slideshow:
Next, a workshop was conducted by Amit Singh, the director of AmiWorks. He touched on topics ranging right from those concerning fresh starters to the advanced use of WordPress, and was pleased by the enthusiasm exuded by the participants.
Concluding a Memorable Day
Quick contests were conducted by Soumya and T-shirts given away, and the glow in everyone’s faces appeared to promise to spread awareness about WordPress.
Blogger Puneet Jain launched BlogWorkshop.org via video and was aptly applauded.
The concluding moments included a ‘30 seconds of fame’ session in which participants talked about their interests, with one of the most pleasing comments being “I’m now going to blog regularly!”
I’m immensely grateful to the iDev team, the attendees and fellow speakers for having done everything that made this event an evergreen memory. Were you at WordCamp Cuttack 2012, or following the proceedings via Twitter? Feel free to comment about your experiences!