A lot of web designing is routine for millions of companies and freelancers. But not all tasks are easy; many warrant long spells spent in battling complex problems.
As a web designer, a checklist of questions to ask your clients can pre-empt many hassles along the way.
With the right answers, you can create a documented set of requirements to guide yourself through a web design project.
Detailed here are five key questions web designers need to ask their clients:
Q 1. What exactly is your profession or business interest?
Knowing the answer to this question will help designers finalize the right combination of shapes, colors and typography on the site.
A dentist may want to infuse a refreshing mint feel in the minds of visitors. A gift shop will want to instantly ignite the joy of giving. A lawyer will want a distraction-free interface to bring his clients straight to the services they need.
You as a designer will need to study a little about your client’s work and stretch your imagination.
Q 2. Who are your competitors?
Your client is very likely to have competitors. Insist on knowing who they are, and create something better and simpler than them.
Competition is a healthy thing – it forces us to raise the bar and evolve.
Q 3. Have you identified example web designs?
Emulating other successful players in your arena is a great idea. A photographer might find appeal in a Pinterest-like design. Someone else may love the soft, tiled design brought about by the metro-style UI.
You might want to give your own recommendations based on this response. For instance, your client’s example site has a slider, but you could convince him that a short video to welcome visitors will be far more pleasant.
Q 4. Are you going to provide text, images and the logo?
If your client’s answer is yes, make sure you are addressing copyright concerns where appropriate. Also, insist on high quality images.
If you are asked to create a logo, ponder over your client’s response to Q1 and work towards creating a memorable icon.
Q 5. What is your budget?
Ask for a ballpark range for the budget to help yourself or your team figure out the right approach.
Are you looking for more checklists and questionnaires to streamline your efforts? Take a look at this diligently compiled article by Cameron Chapman on Smashing Magazine, which is among the web’s most widely-respected authorities on web design.
Websites can be designed using innumerable approaches. Some people might consider using pre-cast building blocks delivered through software, while others may use a more powerful and flexible strategy that involves delving deep into code and making changes at will.
Whatever the case, this is a truly exciting exercise. But just like professional sport, you cannot win alone – ample answers and clear communication from clients will pave the way for success.